Tech Media Industries, Inc.

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   Dye Sublimated

   Supple Touch

   Plastic Laminated

   Ultra Thin

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Tech Media

Custom Imprinted Mousepads

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Art Specifications
(click on the links below to learn more)

What is Dye Sublimation Printing?

The  sublimation process is a process in which a substrate (usually paper) is imaged using conventional printing processes with dyes and then transferred to another  substrate (usually synthetic material) using heat and pressure.

The  inks are special sublimation inks, which contain dye. The original substrate (hereafter, printed transfer)  is placed against the synthetic material. When heat and pressure is applied the dyes within the ink of the printed transfer turn into a gas and chemically bond with the synthetic material. When the printed transfer and synthetic material are separated the synthetic material  ends up with a reverse image of the printed transfer.  The printed transfer can only be used once. The printed transfers are usually imaged using the offset or silk screen process. Offset is the highest quality method of producing the transfers.

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What Color Inks Can Be Used?

There  are up to 30 dyes available for the offset printing process: black, cyan, warm magenta, cool magenta, yellow,  brown, fluorescent yellow, fluorescent pink and some  others. PMS colors can be obtained using the above dyes given the same limitations that apply to printing PMS  colors using process screen mixes with conventional  offset printing.

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Overall Design Considerations

Try  to design the pieces using bright colors. Avoid critical  details in low contrast areas as they can get lost during  the transfer process. Avoid small and intricate detailed  graphics, as they will also get lost. Keep all critical  graphics and text 1/2" from the edges of the final transferred  piece. Transferring is usually done by hand, so leave 1/4" bleeds on all four sides.

For  mousepads, get the exact size of the pad from Tech Media  Industries before beginning. Avoid large areas of white,  as they will soil quickly. Darker backgrounds work best.

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Typesetting

Light Type on Dark Backgrounds

Because  of the propensity of sublimation to gain, keep reverse  type open. Use a font size no smaller than 10pt. and  avoid thin serifs and lines. Keep the kerning and leading open.

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Dark Type on Light Backgrounds

Dark type on a light background should be thin or medium. Avoid heavy bold fonts as during the transfer process  they have a tendency to fill in. Keep type at least 8pt. if possible.

If feasible, keep all type out of raster images as it can affect the final product. It is preferred to stroke  all fonts in Illustrator or Freehand before importing  the file into a layout program such as Quark or PageMaker.

Remember to include all non-stroked fonts with the disk. Don't  forget the fonts in embedded EPS images.

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Graphics

Keep vector images clean using bright colors. If the art  originates as a vector image, don't convert it to a raster image. Keep concepts bold and avoid extremely fine detail, as it will get lost during the transfer process. If you have PMS colors be sure to call them out as such even if the job is printing 4-color process. This lets us know the color you are trying to obtain in the final product. Make absolutely sure there is  no banding in any graduation screens. It is always preferable to create all graduations in PhotoShop from scratch. If you can see any banding in your color proof at all  it will be unacceptable for sublimation.

Prepare  raster images as you would for regular offset lithography,  except try to choose bright images. Avoid tightly detailed or drab colored images. The brightest images work best.  Be sure your image is high resolution, 270dpi or above  at 100%. Please give us any layered files if you have them.

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Specifications For Plastic Laminated Mousepads

Due  to the difference in manufacturing processes of cloth mousepads and plastic laminated mousepads, the following  apply:

  • Bleed  artwork 1/8" beyond pad simensions ( cut Line). If you have any question regarding the specifications,  please call us.
  • Thinner  type may be used on laminated pads.
  • Keep all critical artwork and text at least 1/4" from edge.

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File Preparation and Shipment to Tech Media

Because  of the complexity of the process, we cannot accept film.  We must work with the image digitally.

Please set up your file in the Mac format if at all possible. Send us your files on 3.5, 100mb Zip disk, or 1 gig  Jazz disk.

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Be sure to include on the disk:

    1. Layout file (Quark, PageMaker, etc.).
    2. All  fonts. It is a good idea to convert all your fonts  to outlines (paths), as this will guarantee that there won't be any problems with the fonts (fonts  converted to outlines (paths), don't need to be included).
    3. Graphic  files (Tiff, EPS, etc).

If you are trying to match any PMS color or company corporate colors, be sure to send us any swatches or samples.  Remember, though, we can only mix colors using the limited  number of dyes. Include some sort of guide to let us  know what and where PMS colors are trying to be obtained.

Please send us a hard copy if at all possible. It is preferable to have a color proof at swop standards that have been  okayed by all concerned parties.

If you have any further questions concerning sublimation  printing please feel free to contact us at the following  addresses.

Tech Media Industries, Inc.,
1556 Ocean Ave.
Building 14
Bohemia, NY 11716

Tel:1-800-329-8299 Fax:1-631-493-0380

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